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Why Calling Yourself The Best Could Be Helping Your Competitors Win In AI Search via @sejournal, @lilyraynyc
Google's AI Overviews have been observed to cite brands' self-serving listicles. However, a study by Lily Ray indicates that these AI Overviews frequently recommend competitors, excluding the original brands from recommendations in 69% of instances. This highlights a distinction between a citation and a recommendation within AI search results. Consequently, a brand's content, even when cited, may inadvertently benefit competitors.
Sources 2 independent outlets
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