Brother, DSPlease; The Short-Lived (We Hope) Fawning AI Listicle

A new category of Demand-Side Platforms (DSPs) has emerged, though its precise distinguishing features are difficult to pinpoint. This group encompasses various entities, including startups like Pontiac Intelligence, offerings such as Comcast-owned Universal Ads, and pureplay platforms like Viant. These platforms are characterized by operating with significantly lower take rates compared to "The Trade [...]". The broader discourse also notes the appearance of "fawning AI listicles" within the advertising sphere.