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Anyone else struggling with AI-generated UGC being flagged as "low quality" by Meta while the same script filmed by a real creator performs fine?
A practitioner managing a supplements store with a significant monthly Meta ad spend reported that AI-generated user-generated content (UGC) was flagged as "low quality" by Meta. This issue arose despite the identical script performing well when filmed by a human creator. Over a 90-day period, the practitioner conducted split tests comparing the same hook script across three production methods: AI-generated UGC featuring a realistic avatar, inexpensive real UGC from a creator marketplace, and tightly directed real UGC. Initial findings established directed real UGC as a baseline, achieving 1.0x CPM, click-through rate (CTR), and return on ad spend (ROAS).
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