Google Speaks On Chunking, Site Signals, Content, Paywalls & AI Clicks

Google recently discussed various topics at a Search Central Live event in Milan, addressing areas critical to search and content. The company covered subjects such as content chunking, site-wide signals, and AI settings within Search Console. Discussions also included the differentiation between commodity and non-commodity content, the role of paywalls, and subscriptions for news sites. Additionally, Google provided insights into the branded versus non-branded filter in Search Console and the characteristics of clicks originating from AI Overviews. Practitioners expressed appreciation for Google's engagement on these important subjects.