How I check whether ChatGPT / Perplexity actually cite my brand (simple method)

As buyers increasingly turn to AI assistants over traditional search engines, one practitioner has developed a method to audit whether their brand appears in AI-generated answers. This involves posing 10-15 common buyer questions to platforms like ChatGPT, Perplexity, and Google's AI overview, then noting which brands are cited in the responses. If a brand is not mentioned, the practitioner suggests checking technical configurations such as AI crawler permissions in robots.txt or llms.txt, and the implementation of Article/FAQ schema on relevant pages. This audit is recommended monthly due to the dynamic nature of AI outputs.