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50 stories
1 sources steady, 1 independent sources, traction steady4m ago
AI is cursing renters with the promise of impossible homes
The intersection of AI and the rental market is reportedly creating challenges for renters, presenting them with the allure of unattainable homes.
advertisingai
1 sources steady, 1 independent sources, traction steady2h ago
CPMs up 24% YoY while publisher traffic is softening - something's shifting in the auction layer
An analysis of over 35 billion impressions and $55 million in revenue reveals a notable shift in the advertising auction layer, with practitioners observing a 24.2% year-over-year increase in overall CPMs.
advertisingai
1 sources steady, 1 independent sources, traction steady5h ago
Reddit unveils new AI-powered ad tools built on community conversations
Reddit has introduced new AI-powered advertising tools designed to leverage community conversations.
advertisingai
1 sources steady, 1 independent sources, traction steady5h ago
Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are
Google's recent LLM patent suggests a potential evolution in the objectives of search engine optimization.
advertisingai
1 sources steady, 1 independent sources, traction steady7h ago
A German Court Made Google Liable For What Its AI Says About You via @sejournal, @slobodanmanic
A Munich court has determined that Google's AI Overviews constitute the company's own speech, rather than standard search results.
advertisingai
1 sources steady, 1 independent sources, traction steady9h ago
How to win the gatekeeper’s ‘Yes’ with stakeholder co-citation gap analysis by Citation Labs
Citation Labs' article, "How to win the gatekeeper’s ‘Yes’," outlines a strategy for securing citations within AI answers.
advertisingai
1 sources steady, 1 independent sources, traction steady12h ago
Build A Live Data Stack With MCP For Smarter Campaign Performance
A recent discussion highlights the need for advertisers to build a live data stack with MCP to achieve smarter campaign performance.
advertisingai
1 sources steady, 1 independent sources, traction steady12h ago
Anyone else struggling with AI-generated UGC being flagged as "low quality" by Meta while the same script filmed by a real creator performs fine?
A practitioner managing a supplements store with a significant monthly Meta ad spend reported that AI-generated user-generated content (UGC) was flagged as "low quality" by Meta.
advertisingai
1 sources steady, 1 independent sources, traction steady16h ago
The AI search boom is fueling content budgets before media buys
The emergence of AI search is prompting a shift in how brands allocate their marketing resources.
advertisingai
1 sources steady, 1 independent sources, traction steady18h ago
Google Speaks On Chunking, Site Signals, Content, Paywalls & AI Clicks
Google recently discussed various topics at a Search Central Live event in Milan, addressing areas critical to search and content.
advertisingai
1 sources steady, 1 independent sources, traction steady23h ago
How I check whether ChatGPT / Perplexity actually cite my brand (simple method)
As buyers increasingly turn to AI assistants over traditional search engines, one practitioner has developed a method to audit whether their brand appears in AI-generated answers.
advertisingai
1 sources steady, 1 independent sources, traction steady1d ago
Make Something Agents Want via @sejournal, @slobodanmanic
A recent practitioner report from Search Engine Journal highlights concerns that websites may not be discoverable by AI agents.
advertisingai
2 sources steady, 2 independent sources, traction steady2d ago
OpenAI expands ads manager to U.K., adds CPC
OpenAI has expanded its ads manager to the U.K., making it widely available and the fifth market where advertisers can access the platform.
advertisingai
1 sources steady, 1 independent sources, traction steady2d ago
reddit SEO
An SEO practitioner with 18 months of experience observes Reddit's growing prevalence in search results and AI Overviews.
advertisingai
2 sources steady, 2 independent sources, traction steady5h ago
Google Deepmind and A24 team up on AI filmmaking research
Google Deepmind and film studio A24 have established a long-term research partnership focused on AI filmmaking.
aitech
2 sources steady, 2 independent sources, traction steady2d ago
GAM Launches A Chatbot For Troubleshooting Ad Campaigns
Google Ad Manager (GAM) has introduced an AI chatbot, Ask Ad Manager, currently in beta testing with select publishers.
advertisingai
2 sources steady, 2 independent sources, traction steady2d ago
How USA Today Co. is trying to beat AI Overviews on World Cup news
USA Today Co.
advertisingai
2 sources steady, 2 independent sources, traction steady2d ago
Why Calling Yourself The Best Could Be Helping Your Competitors Win In AI Search via @sejournal, @lilyraynyc
Google's AI Overviews have been observed to cite brands' self-serving listicles.
advertisingai
3 sources steady, 3 independent sources, traction steady2d ago
Google Deepmind loses another top AI researcher as Nobel laureate John Jumper leaves for Anthropic
Nobel laureate John Jumper is departing Google DeepMind for Anthropic, concluding nearly nine years with the company.
aitech
2 sources steady, 2 independent sources, traction steady21h ago
Samsung Electronics brings ChatGPT and Codex to employees
Samsung Electronics is deploying ChatGPT Enterprise and Codex to its employees.
aitech
2 sources steady, 2 independent sources, traction steady15h ago
Omnicom Media rolls out research showing the need for CTV advertising to change its ways
Omnicom Media has released research indicating a need for changes in CTV advertising practices.
advertisingtech
2 sources steady, 2 independent sources, traction steady16h ago
Fox Buys Roku, The Problem With Fox’s Smart Strategy, Streaming That Works
Fox has announced a $22 billion acquisition of Roku, a transaction expected to close in 2027 and described by the company as a "defining moment." This move aims to combine Fox's sports, news, and entertainment content with its Tubi streaming platform, positioning Fox to become the third-largest player in US television by share of viewing.
advertisingtech
2 sources steady, 2 independent sources, traction steady2d ago
Temporary Cloudflare Accounts for AI Agents
Cloudflare has introduced temporary accounts specifically designed for AI agents.
aitech
1 sources steady, 1 independent sources, traction steady2d ago
We Need To Change Our Approach To AI Prompt Tracking via @sejournal, @TaylorDanRW
Recent discussions suggest a necessary shift in how AI prompt tracking is approached.
advertisingai
1 sources steady, 1 independent sources, traction steady2d ago
AI Citation Share Ships, New Data Doubts LLMS.txt – SEO Pulse via @sejournal, @MattGSouthern
Bing has introduced its AI Citation Share feature, while new data suggests that LLMs.txt files are not being utilized.
advertisingai
1 sources steady, 1 independent sources, traction steady2d ago
AI Mode Sends A Different Visitor. Your Website Wasn’t Built For Them via @sejournal, @slobodanmanic
Observations from practitioners indicate that "AI Mode" directs a distinct type of visitor to websites, for whom current site designs may not be optimized.
advertisingai
1 sources steady, 1 independent sources, traction steady2d ago
L’Oréal accelerates generative AI content engine with fresh OpenAI deal
L’Oréal is accelerating its generative AI content engine through a new deal with OpenAI.
advertisingai
1 sources steady, 1 independent sources, traction steady2d ago
‘Humans at the helm, agents in the loop’: WPP is testing a buyer agent for video, but it’s bigger bet is on governance
WPP is currently testing a buyer agent for video, integrating AI into media buying processes.
advertisingai
1 sources steady, 1 independent sources, traction steady2d ago
Stagwell enhances its AI-powered tools on the media side
Stagwell is enhancing its AI-powered tools for media operations.
advertisingai
1 sources steady, 1 independent sources, traction steady4m ago
AI chipmaker Groq confirms $650M raise, re-staffs after Nvidia’s $20B not-acqui-hire deal
AI chipmaker Groq has confirmed a $650 million funding round and is undergoing re-staffing.
aitech
1 sources steady, 1 independent sources, traction steady4m ago
Nvidia wants to cut data center water use, but that’s not the same as fixing AI’s water problem
Nvidia has introduced a new cooling system designed to decrease water consumption within data centers.
aitech
1 sources steady, 1 independent sources, traction steady34m ago
Google Says SEO Tools Lack Access To Its Internal Metrics via @sejournal, @MattGSouthern
Google has recently communicated new messages to Chief Marketing Officers, asserting that third-party SEO tools do not possess access to the company's internal metrics.
advertisingtech
1 sources steady, 1 independent sources, traction steady2d ago
Microsoft Advertising Activate 2026: Key Takeaways from the Event
Microsoft Advertising recently held its Activate 2026 event, where it unveiled various product announcements and updates.
advertisingai
1 sources steady, 1 independent sources, traction steady2h ago
Google makes Interactions API the default interface for Gemini models and agents
Google Deepmind has designated the Interactions API as the primary interface for its Gemini models and agents.
aitech
1 sources steady, 1 independent sources, traction steady3h ago
Amazon is testing Alexa+ in India with Hindi support
Amazon is currently testing a new service, Alexa+, in India.
aitech
1 sources steady, 1 independent sources, traction steady3h ago
Anthropic and Micron want to co-design AI memory architecture
Anthropic and Micron are collaborating to co-design AI memory architecture, with Micron investing in Anthropic's Series H round and securing a multi-year deal to supply memory for Claude's infrastructure.
aitech
1 sources steady, 1 independent sources, traction steady4h ago
SpaceX inks compute deal with Reflection AI, an open-source AI lab
SpaceX has finalized a compute agreement with Reflection AI, an open-source AI laboratory.
aitech
1 sources steady, 1 independent sources, traction steady3h ago
A Theory of Why Prompt Injection Works
A practitioner-authored article titled "A Theory of Why Prompt Injection Works" has recently been featured on the front page of Hacker News.
aitech
1 sources steady, 1 independent sources, traction steady3h ago
Show HN: Oak – Git replacement designed for agents
A new version control system named Oak has been unveiled, specifically engineered for agents to enhance their operational speed and contextual understanding on projects.
aitech
1 sources steady, 1 independent sources, traction steady5h ago
Getty Images strikes multi-year deal to put licensed photos in ChatGPT search
A multi-year licensing agreement has been established between Getty Images and OpenAI.
aitech
1 sources steady, 1 independent sources, traction steady3h ago
Bain tests software takeover targets by vibecoding AI replicas
Bain is reportedly testing potential software acquisition targets by employing a method that involves "vibecoding AI replicas." This practice, highlighted on Hacker News, reflects a practitioner's perspective on evaluating technology assets.
aitech
1 sources steady, 1 independent sources, traction steady5h ago
I built Ponytrail, a local audit trail for AI coding-agent edits
A practitioner recently introduced Ponytrail, a new tool designed to provide a local audit trail for modifications made by AI coding agents.
aitech
1 sources steady, 1 independent sources, traction steady6h ago
Five Eyes intelligence alliance says frontier AI models could reshape offensive cyber ops in months
The Five Eyes intelligence alliance has issued a warning that frontier AI models are poised to reshape offensive cyber operations within months.
aitech
1 sources steady, 1 independent sources, traction steady2d ago
What AI is about to expose about programmatic advertising
AI-driven automation is beginning to expose structural waste within programmatic advertising, a problem now coming into focus.
advertisingai
1 sources steady, 1 independent sources, traction steady6h ago
Claude Code's "extended thinking" is a summary- not authentic thinking
A practitioner's perspective, highlighted on Hacker News, indicates that Claude Code's "extended thinking" feature operates as a summary.
aitech
1 sources steady, 1 independent sources, traction steady3h ago
Show HN: Selector Forge – browser extension for AI-generated resilient selectors
A new open-source browser extension, Selector Forge, has been released by the Intuned team, leveraging AI to generate reliable CSS/XPath selectors.
aitech
1 sources steady, 1 independent sources, traction steady4h ago
Does LLMs.txt impact your AI visibility and citations? No, according to 300k domain research
Research shared by a practitioner on Reddit, based on an analysis of 300,000 domains, indicates that LLMs.txt does not influence a website's AI visibility or citations.
aitech
1 sources steady, 1 independent sources, traction steady6h ago
Nvidia Halos
Nvidia Halos, a concept detailed by Nvidia's AI Trust Center in relation to autonomous vehicles, recently appeared on the front page of Hacker News.
aitech
1 sources steady, 1 independent sources, traction steady7h ago
Vibecoding is becoming a deal-breaker test for software acquisitions
Vibecoding is becoming a significant assessment tool in software acquisitions.
aitech
1 sources steady, 1 independent sources, traction steady6h ago
Moebius: 0.2B image inpainting model with 10B-level performance
A new image inpainting model named Moebius has drawn attention for its reported efficiency.
aitech
advertisingai

CPMs up 24% YoY while publisher traffic is softening - something's shifting in the auction layer

1 sources steady, 1 independent sources, traction steady2h ago

An analysis of over 35 billion impressions and $55 million in revenue reveals a notable shift in the advertising auction layer, with practitioners observing a 24.2% year-over-year increase in overall CPMs. This rise occurs despite a softening in publisher traffic, marked by declines in sessions per user and engagement rates, alongside slipping organic search. While ChatGPT referrals doubled month-over-month, they still constitute only 3.4% of total referral volume. Specific trends include desktop commanding a premium over mobile and video CPMs turning positive year-over-year, though CTV remains down by 14.7% year-over-year despite a monthly recovery.

Sources 1 independent outlet

1R
CPMs up 24% YoY while publisher traffic is softening - something's shifting in the auction layer
reddit.com practitioner