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50 stories
4 sources steady, 4 independent sources, traction steady2d ago
Google Deepmind loses another top AI researcher as Nobel laureate John Jumper leaves for Anthropic
Nobel laureate John Jumper is departing Google DeepMind for Anthropic after nearly nine years.
aitech
1 sources steady, 1 independent sources, traction steady31m ago
At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’
OpenAI made its debut at Cannes Lions, announcing its clear entry into the advertising business.
advertisingai
1 sources steady, 1 independent sources, traction steady31m ago
Amazon’s latest ad format offers a glimpse of advertising’s agentic future
Amazon has introduced a new ad format, Alexa+ agentic ads, which integrates advertising into AI shopping conversations.
advertisingai
1 sources steady, 1 independent sources, traction steady2h ago
Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill
At Cannes, AI transformation is a prominent topic being actively promoted.
advertisingai
1 sources steady, 1 independent sources, traction steady2h ago
Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements
Recent ad tech announcements at Cannes Lions highlighted agentic AI, interoperability, and control as dominant themes.
advertisingai
1 sources steady, 1 independent sources, traction steady10h ago
AI is cursing renters with the promise of impossible homes
The intersection of AI and the rental market is reportedly creating challenges for renters, presenting them with the allure of unattainable homes.
advertisingai
1 sources steady, 1 independent sources, traction steady12h ago
CPMs up 24% YoY while publisher traffic is softening - something's shifting in the auction layer
An analysis of over 35 billion impressions and $55 million in revenue reveals a notable shift in the advertising auction layer, with practitioners observing a 24.2% year-over-year increase in overall CPMs.
advertisingai
1 sources steady, 1 independent sources, traction steady14h ago
Reddit unveils new AI-powered ad tools built on community conversations
Reddit has introduced new AI-powered advertising tools designed to leverage community conversations.
advertisingai
1 sources steady, 1 independent sources, traction steady14h ago
Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are
Google's recent LLM patent suggests a potential evolution in the objectives of search engine optimization.
advertisingai
1 sources steady, 1 independent sources, traction steady17h ago
A German Court Made Google Liable For What Its AI Says About You via @sejournal, @slobodanmanic
A Munich court has determined that Google's AI Overviews constitute the company's own speech, rather than standard search results.
advertisingai
1 sources steady, 1 independent sources, traction steady18h ago
How to win the gatekeeper’s ‘Yes’ with stakeholder co-citation gap analysis by Citation Labs
Citation Labs' article, "How to win the gatekeeper’s ‘Yes’," outlines a strategy for securing citations within AI answers.
advertisingai
1 sources steady, 1 independent sources, traction steady21h ago
Build A Live Data Stack With MCP For Smarter Campaign Performance
A recent discussion highlights the need for advertisers to build a live data stack with MCP to achieve smarter campaign performance.
advertisingai
1 sources steady, 1 independent sources, traction steady22h ago
Anyone else struggling with AI-generated UGC being flagged as "low quality" by Meta while the same script filmed by a real creator performs fine?
A practitioner managing a supplements store with a significant monthly Meta ad spend reported that AI-generated user-generated content (UGC) was flagged as "low quality" by Meta.
advertisingai
1 sources steady, 1 independent sources, traction steady1d ago
The AI search boom is fueling content budgets before media buys
The emergence of AI search is prompting a shift in how brands allocate their marketing resources.
advertisingai
1 sources steady, 1 independent sources, traction steady1d ago
Google Speaks On Chunking, Site Signals, Content, Paywalls & AI Clicks
Google recently discussed various topics at a Search Central Live event in Milan, addressing areas critical to search and content.
advertisingai
1 sources steady, 1 independent sources, traction steady1d ago
How I check whether ChatGPT / Perplexity actually cite my brand (simple method)
As buyers increasingly turn to AI assistants over traditional search engines, one practitioner has developed a method to audit whether their brand appears in AI-generated answers.
advertisingai
1 sources steady, 1 independent sources, traction steady2d ago
Make Something Agents Want via @sejournal, @slobodanmanic
A recent practitioner report from Search Engine Journal highlights concerns that websites may not be discoverable by AI agents.
advertisingai
2 sources steady, 2 independent sources, traction steady2d ago
OpenAI expands ads manager to U.K., adds CPC
OpenAI has expanded its ads manager to the U.K., making it widely available and the fifth market where advertisers can access the platform.
advertisingai
1 sources steady, 1 independent sources, traction steady2d ago
reddit SEO
An SEO practitioner with 18 months of experience observes Reddit's growing prevalence in search results and AI Overviews.
advertisingai
2 sources steady, 2 independent sources, traction steady10h ago
Nvidia wants to cut data center water use, but that’s not the same as fixing AI’s water problem
Nvidia has introduced a new liquid-cooled data center design, the Rubin generation, which it claims significantly reduces power and nearly all water usage within the facility by running hotter.
aitech
2 sources steady, 2 independent sources, traction steady7h ago
Two-thirds of Americans think AI is advancing too quickly
About half of U.S.
aitech
2 sources steady, 2 independent sources, traction steady15h ago
Google Deepmind and A24 team up on AI filmmaking research
Google Deepmind and film studio A24 have established a long-term research partnership focused on AI filmmaking.
aitech
2 sources steady, 2 independent sources, traction steady2d ago
GAM Launches A Chatbot For Troubleshooting Ad Campaigns
Google Ad Manager (GAM) has introduced an AI chatbot, Ask Ad Manager, currently in beta testing with select publishers.
advertisingai
2 sources steady, 2 independent sources, traction steady2d ago
How USA Today Co. is trying to beat AI Overviews on World Cup news
USA Today Co.
advertisingai
2 sources steady, 2 independent sources, traction steady2d ago
Why Calling Yourself The Best Could Be Helping Your Competitors Win In AI Search via @sejournal, @lilyraynyc
Google's AI Overviews have been observed to cite brands' self-serving listicles.
advertisingai
2 sources steady, 2 independent sources, traction steady1d ago
Samsung Electronics brings ChatGPT and Codex to employees
Samsung Electronics is deploying ChatGPT Enterprise and Codex to its employees.
aitech
2 sources steady, 2 independent sources, traction steady1d ago
Omnicom Media rolls out research showing the need for CTV advertising to change its ways
Omnicom Media has released research indicating a need for changes in CTV advertising practices.
advertisingtech
2 sources steady, 2 independent sources, traction steady1d ago
Fox Buys Roku, The Problem With Fox’s Smart Strategy, Streaming That Works
Fox has announced a $22 billion acquisition of Roku, a transaction expected to close in 2027 and described by the company as a "defining moment." This move aims to combine Fox's sports, news, and entertainment content with its Tubi streaming platform, positioning Fox to become the third-largest player in US television by share of viewing.
advertisingtech
2 sources steady, 2 independent sources, traction steady2d ago
Temporary Cloudflare Accounts for AI Agents
Cloudflare has introduced temporary accounts specifically designed for AI agents.
aitech
1 sources steady, 1 independent sources, traction steady2d ago
We Need To Change Our Approach To AI Prompt Tracking via @sejournal, @TaylorDanRW
Recent discussions suggest a necessary shift in how AI prompt tracking is approached.
advertisingai
1 sources steady, 1 independent sources, traction steady2d ago
AI Citation Share Ships, New Data Doubts LLMS.txt – SEO Pulse via @sejournal, @MattGSouthern
Bing has introduced its AI Citation Share feature, while new data suggests that LLMs.txt files are not being utilized.
advertisingai
1 sources steady, 1 independent sources, traction steady1m ago
Rethinking Vitamin Marketing, With Barrière
Founded in 2020, Barrière produces wearable transdermal vitamin and wellness patches addressing needs such as mood, sleep, focus, and nausea relief.
advertisingtech
1 sources steady, 1 independent sources, traction steady2d ago
AI Mode Sends A Different Visitor. Your Website Wasn’t Built For Them via @sejournal, @slobodanmanic
Observations from practitioners indicate that "AI Mode" directs a distinct type of visitor to websites, for whom current site designs may not be optimized.
advertisingai
1 sources steady, 1 independent sources, traction steady31m ago
Expanding financial advertiser verification across Europe
Google is expanding a mandatory verification program for financial advertisers across the European Union.
advertisingtech
1 sources steady, 1 independent sources, traction steady2h ago
All Aboard On AppsFlyer; When TV Content Looks Like Commercials
AdExchanger editors Sarah Sluis, Allison Schiff, and Lynne d Johnson are reporting news and gossip from Cannes as part of a dedicated briefing.
advertisingtech
1 sources steady, 1 independent sources, traction steady2h ago
Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
Omnicom Media and Disney Advertising have collaborated to introduce a connected TV ad solution.
advertisingtech
1 sources steady, 1 independent sources, traction steady2h ago
Prediction markets and sportsbook brands compete to capitalize on World Cup betting market
Prediction market platforms and sportsbook brands are currently engaged in competition to capitalize on the upcoming World Cup.
advertisingtech
1 sources steady, 1 independent sources, traction steady2h ago
Forbes tests a creator-led audience play to grow off-platform reach
Forbes, a publisher, is currently testing a creator-led strategy aimed at expanding its audience reach beyond its own platforms.
advertisingtech
1 sources steady, 1 independent sources, traction steady2h ago
An Introduction to YOLO26
Recent discussions on Hacker News feature the introduction of YOLO26, a new development in vision models.
aitech
1 sources steady, 1 independent sources, traction steady3h ago
VibeThinker: 3B param model that beats Opus 4.5 on reasoning with novel SFT+GRPO
A new 3B parameter AI model, VibeThinker, has reportedly surpassed Opus 4.5 in reasoning capabilities.
aitech
1 sources steady, 1 independent sources, traction steady5h ago
The running list: major tech layoffs in 2026 where employers cited AI
A running compilation tracks significant workforce reductions at major technology firms in 2026.
aitech
1 sources steady, 1 independent sources, traction steady2d ago
L’Oréal accelerates generative AI content engine with fresh OpenAI deal
L’Oréal is accelerating its generative AI content engine through a new deal with OpenAI.
advertisingai
1 sources steady, 1 independent sources, traction steady2d ago
‘Humans at the helm, agents in the loop’: WPP is testing a buyer agent for video, but it’s bigger bet is on governance
WPP is currently testing a buyer agent for video, integrating AI into media buying processes.
advertisingai
1 sources steady, 1 independent sources, traction steady2d ago
Stagwell enhances its AI-powered tools on the media side
Stagwell is enhancing its AI-powered tools for media operations.
advertisingai
1 sources steady, 1 independent sources, traction steady6h ago
OpenAI launches new initiative to help find and patch open-source bugs
OpenAI has introduced a new initiative aimed at addressing security challenges within the open-source software community.
aitech
1 sources steady, 1 independent sources, traction steady6h ago
Prompt Injection as Role Confusion
Simon Willison, through ai_signal, has identified the concept of prompt injection as a form of role confusion.
aitech
1 sources steady, 1 independent sources, traction steady6h ago
Porting the Moebius 0.2B image inpainting model to run in the browser with Claude Code
Simon Willison of ai_signal recently detailed the process of porting the Moebius 0.2B image inpainting model.
aitech
1 sources steady, 1 independent sources, traction steady7h ago
Google And Shopify Back Cloudflare’s AI Bot Gatekeeping Initiative via @sejournal, @martinibuster
Google, Shopify, and various browser makers are supporting a new PACT protocol.
aitech
1 sources steady, 1 independent sources, traction steady8h ago
Unsloth GLM-5.2 – How to Run Locally
An article detailing how to run the Unsloth GLM-5.2 model locally has garnered attention within the practitioner community.
aitech
1 sources steady, 1 independent sources, traction steady10h ago
AI chipmaker Groq confirms $650M raise, re-staffs after Nvidia’s $20B not-acqui-hire deal
AI chipmaker Groq has confirmed a $650 million funding round and is undergoing re-staffing.
aitech
advertisingtech

Forbes tests a creator-led audience play to grow off-platform reach

1 sources steady, 1 independent sources, traction steady2h ago

Forbes, a publisher, is currently testing a creator-led strategy aimed at expanding its audience reach beyond its own platforms. This initiative involves leveraging creators and their existing audiences to drive off-platform growth. While other publishers are also engaging creators for similar off-platform expansion, Forbes' specific approach is noted to have a distinct structure.

Sources 1 independent outlet

1D
Forbes tests a creator-led audience play to grow off-platform reach
digiday.com press