Meta launches cheaper smart glasses without Ray-Ban

Meta has launched new, cheaper smart glasses, marking a departure from its three-year association with the Ray-Ban brand in the smart glasses market. The new Meta Glasses are available in three distinct styles and seven colors, with one particular style resulting from a collaboration with Kylie Jenner, a detail emphasized by Meta spokespeople. While Meta could have pursued an independent launch earlier, its prior partnership with EssilorLuxottica and the Ray-Ban brand was previously considered a strategic move.