advertisingai
AI-Recommended Brands Saw 2.5x More Site Visits: Similarweb via @sejournal, @MattGSouthern
A recent Similarweb report highlights the impact of AI recommendations on brand visibility and engagement. The study found that brands recommended by AI experienced 2.5 times more site visits. Furthermore, the report linked these AI recommendations to deeper overall site engagement, noting that most of the resulting downstream traffic originated from branded search.
Sources 1 independent outlet
1S